MARKETING
MARKETING-What You Will NEED ?
To start up your information marketing business requires indispensable tools
1) A laptop
2) Internet connection e.g. modem
3) An email address-probably Gmail or yahoo mail
4) A Phone
5) A Bank Account
.......now you’re ready!
Selling information today on the internet takes probably 2 or 3 forms-MP3, PDF Format (e-book), and CD. However, the form that is preferable is making your information product on PDF Format so it’s easy to transfer and accessible.
FINDING A NICHE MARKET
To start information marketing and staying on the right path, you would
need to find a niche market . A niche is somehow the number of people
who represents the total number of units that are interested in your
product and those that are willing to purchase your product at a particular
price.
Although you could create your niche market by drawing the interest of
people into your product and keeping their interest in it alive. It might be
very hard for a beginner to create a niche.
For example, when I first wrote my book ‘The Secrets of Football Betting’, I
knew it would take some serious advert to figure out exactly my niche. But
I wasn’t busy doing that, in fact I decided to create my niche for that
product. So the best way to succeed as a beginner is to select your niche
but not a too narrow niche.
To illustrate a niche that is too narrow let us say you want to sell
information on how to order for cheap laptops. You have a market of
40,000 people interested in your product but you are looking for young
people between the ages of 18-23 that can start up their own laptop
business after they purchase your manual. You may not possibly get much
response for that product.
Now that you know about niche marketing, the next step is keeping your
customers with you.
THE USE OF AUTORESPONDERS
Let’s say you have created a product and you want to start selling, referring
people to a website or blog might only make you have none of their
information because they may not sign up or follow that blog. But if you use
auto responders on the same site you will have a space where you can add
subscription forms that you could entice them to fill. When they fill these
forms and subscribe to your auto responder, you have their names and
email address (100% information).This email address will help you build
what is called your mailing list through an auto responder.
So you have the information of those that visited your site even if he or she
purchases your product or not. The auto responder also helps you to set
up, schedule and send broadcast messages to your prospects. The auto
responders are of different types, some require you to pay while some are
free. Examples of two that are free are listwire and
Sendfree
BROADCAST MESSAGES & SALESLETTER
The auto responders contain a very important feature that allows you to send broadcast messages. A broadcast message in an auto responder is a kind of message sent to all or a specified number of prospects. A broadcast message allows you to customize how the message is to be tagged, if the message is to be sent immediately or scheduled and
allows you to post the same message on your facebook wall and other important features.
A sales letter is what you type in the broadcast message to convince them to visit the blog and purchase the product. The sales letter should contain a link or source where the prospect can contact the info-marketer or the website or blog that does the work of selling the product as if he was there.
MAKING USE OF A WEBSITE OR BLOG
Well, I would tell you to create a blog if you don’t have access to a website. There are many free blogs available to you like blogger and wordpress. The purposes of a blog are:
1. To give your prospect an overview of the product in consideration.
2. To convince the client in the best possible way to purchase your product.
3. To show evidence of the outcome of the information they are going to
purchase.
4. To attract new prospect to your mailing list or auto responder irrespective of whether they purchase your product or not.
5. The main purpose of a blog or website for a particular product is to sell the product as if you were there.
YOUR GREATEST ASSET-THE MAILING LIST
Your greatest asset as Fred Gleeck puts it is the opt-in emails you have. With this, you would continue to have a market where you can sell your product irrespective of time. An auto responder will help you to manage your prospects and their email addresses. Note that you do not need to send a sales letter to prospects continuously but rather periodically because they might unsubscribe from your auto responders.
USING AUTORESPONDERS TO GET THE MAILING LIST
I attached this file you are about to read because it will give you a heads up on
the recent tools you need in information marketing. PLEASE NOTE that you would need to be patient if you are to make money with info-marketing. You wouldn’t be doing too much work though because you only need to get a product or products you want to sell in the form of an eBook (pdf file), create a blog for the product you want to sell (you would need to hype or exaggerate the manual). Even if you don't have a product you can sell other people's manual.
Then start drawing traffic to the site...very simple.
Now when you start drawing traffic to your site there is a probability that some
people must call you and inquire they want to know about your manual or
product. You just have to give them the confidence you are genuine and convince
them to buy it and benefit from it.
Now that you have started building the confidence in you and your product, you
will need to save the mail of people who visit you blog and are interested in your products. That's when the magic of auto responders comes into play. The autoresponder I recommend for you is listwire which is free and easy touse.
Follow these steps to use listwire.com after you have registered
1. Create a subscription form for your site (very easy the site will help you out)
2. Choose 'light box' for your type of subscription form. Where you see 'form redirect url' enter the url of your site. After doing everything necessary, click on prospect>>>subscription form...then you will see the form you just created...then click on 'get code'.
3. Copy the code the site gives you and paste it in the HTML of your site. That is after you must have built a blog through www.blogger.com ,then go to Edit>>>it then show you a box that you can edit what you have on your site. Then click HTML so you can view the html conversion of your site. No need to fear, just paste the code that you have copied from listwwire on anywhere.
4. Finally click on update site, so that when a visitor enters your site he
can enter his name and email there. Therefore this helps you to build a
mailing list and you can continue to send broadcast message to these
email, thereby having a great advantage of selling your product.
To preview an example of having a blog and a subscriber form inside, check
out my site... Globaldynacrib and you will see its very easy.
ADVERTISING TIPS FOR YOUR PRODUCTS AND SERVICES
Advertising works! This is one of the slogans of the big corporations or big companies that have a lot of budget for their products and services. However, if you own a small business like information marketing and have a website for it and you are low on finance, there are free ways to get exposure for your business websites. I am going to give you some ideas on how you can send targeted traffic to your website. I have personally used these ideas and I saw a serious boost in the amount of website visitors to my online businesses.
Use Social Networks
In recent times, social networks are growing and are receiving more visitors than most of the paid and usual advertising medium. One among the popular social media is Facebook.
If you do a little research on Alexa, you will find out that Facebook is the number one most visited website in Nigeria. It is the same in so many other countries around the world. Second to it, Yahoo and Google coming in the third place.
To advertise for free, go to Facebook, create a group, customize your profile
with your business website link, s t a r t i n v i t i n g friends. There is also
provision in facebook to help you actually build an email list of all the
people interested in your business. These subscribers will start receiving follow-ups on your products and services till a sale is closed.
Use Yahoo Answers
If you want to get a lot of targeted website visitors interested in your
services and products, there are certain questions people interested in your
products type online. What you do is find out these questions, make
research and sign up with Yahoo Answers, make a detailed reply to as many
questions as possible and post on Yahoo Answers.
In your answers, let the link to your website be where people are redirected
to get more information to satisfy their curiosity. That way, you will
continue to get targeted website visitors from people interest in your
products for free and most likely you will be able to convert many into
customers.
Use Highly Trafficked Forums
Another free but powerful way to advertise your website is through the use
of Forums. Search for Forums where people who need the products or
services you offer meet. You can easily do that by doing a keyword search on
Google.
When I talk about using Forum marketing, I’m not talking about it the way
Internet marketers use it. You will need a little twist to get people to visit
your info-marketing website.
Here’s what you need to do. Search for the threads where many people are
asking questions relating to your market. If you don’t know the answer, do a
thorough research, and come back to that forum and post your findings. Be
detailed as possible. Leave the link to your signature to be your small
business website.
As more and more people ask similar questions, they will see the answers
you have provided and other forum users will direct new members to your
post. If you can do this every week on at least 5 similar forums , you will
continue to get regular website visitors.
Use Blog Commenting
There are blogs everywhere online and in many niche markets. Locate a
blog in your market that have a high ranking and offer to be a guest writer.
The truth is most blog owners who receive a lot of traffic to their blogs run
out of ideas for articles.
But when guest writers like you approach them, they are likely to accept a
guest post . Each time you make a post giving a valuable article, your
objective is to get website visitors. You can do that by writing a little article
bio at the end of your guest article.
Your readers will seek you out and you will immediately gain the same
importance that the popular blog owner has as you will be associated to
operate on the same level and hence more people will easily subscribe to
your services.
OTHER MARKETING STRATEGIES
1) MARKETING YOUR PRODUCT ON SOCIAL NETWORKING SITES LIKE FACEBOOK, TWITTER AND 2GO
Marketing your product on sites like facebook, twitter and 2go is very similar. You would want to actually sell yourself and your product in the sense that they know you for who you are i.e. an information marketer. These social networking sites can also increase your prospect data bank i.e you have a great opportunity of inviting new prospects. You may create a page or post about your product on groups with heavy traffic or many active members. Your post should be directing them to a blog or website that contains the kind of product you are selling, the bonuses you might be offering, the payment method for the product and lastly but very important the money back guarantee for the product. You might note that you would sell 30% more of a product if you offer a money-back guarantee on it.
2) MARKETING YOUR PRODUCT ON NIGERIAN FORUMS
Marketing your product on forums is another quick and easy way of getting people to know more about you and your products. We all know Nigerian forums are sites where everyone get to yak about anything. INFACT, I consider those sites the easiest way to find or create a niche market. When you know what they want and the possible pricing point (will be explained later) they are willing to pay, you’re likely to sell your product easily and make money every day. However you have to know the right forums to advertise on and their rules and regulations.
3) MARKETING YOUR PRODUCT THROUGH MASS MEDIA
You might print flyers for your product so that people can get access to what they are buying readily. The flyer or poster should be advertising your product very convincingly while taking them to a website where they would be subscribing directly or indirectly to your auto responder. Still the flyer or any advert placement outside the internet should provide details of your products, how they can make money from it and they can purchase the product. That means it must contain more or less a
means of contacting you like your email and phone number.
I promise that you would be receiving orders for your products from places you never expected if you follow these instructions.
YOUR PRODUCT CREATING YOUR PRODUCT
THE PRODUCT you might want to create or develop depends upon you. You first start with what you are interested in and then move on to other broader areas you have tapped knowledge. Though if you do not have a product you might still make a fortune selling other people’s product-called affiliate marketing.
However, you should note that you need to satisfy almost every client who bought your product and not let them feel as if you robbed them of their hard-earned money after buying your products. After the first week of selling my own product ‘The Secret of Football Betting’ I was getting testimonies from clients because they benefited tremendously from the information.
THE PRICING POINT
The pricing point of a product is very important because it is the only means of knowing ‘how much’ your niche is willing to pay for your product. To determine the pricing point of a product, you would need to consider 2 or m0re factors;
1. The product you are selling should be 10% of the profit the prospect will make
after purchase of the product for a certain period of time.
To illustrate, let’s say you want to create a product that can make a prospect N15,000 after purchase, the price of the product should likely range between N1500 and N2000.But if the product is much higher than 10% it is much likely that the product will not sell as much as planned.
2.The pricing point also depends on the total number of units in your niche and total number of units willing to buy your product.
If your niche is relatively small corresponding to a relatively small interest in your product, you may decide to increase the price slightly. Some of you might recall the manual of “HOW TO ORDER FOR CHEAP LAPTOPS FOR N14,000+”.The manual was first sold for N3,500 maybe because the info marketer had a relatively large niche but small interest in this kind of product. Nevertheless, a friend of mine later purchase the same manual for N1000 after the marketer’s niche and the interest in his product grew. Therefore, you might allow the population of your niche to influence the pricing point of your products.
SUCCESS TIPS IN INFO-MARKETING
1. Treat EVERY client as a KING.
2. Think price points, not products, to begin with.
3. Always continue making research and improving your knowledge.
4. There’s nothing wrong in doing something similar, just don’t copy the same content and remember to give credit to whom credit is due.
5. You need to find the right niche.
1) A laptop
2) Internet connection e.g. modem
3) An email address-probably Gmail or yahoo mail
4) A Phone
5) A Bank Account
.......now you’re ready!
Selling information today on the internet takes probably 2 or 3 forms-MP3, PDF Format (e-book), and CD. However, the form that is preferable is making your information product on PDF Format so it’s easy to transfer and accessible.
FINDING A NICHE MARKET
To start information marketing and staying on the right path, you would
need to find a niche market . A niche is somehow the number of people
who represents the total number of units that are interested in your
product and those that are willing to purchase your product at a particular
price.
Although you could create your niche market by drawing the interest of
people into your product and keeping their interest in it alive. It might be
very hard for a beginner to create a niche.
For example, when I first wrote my book ‘The Secrets of Football Betting’, I
knew it would take some serious advert to figure out exactly my niche. But
I wasn’t busy doing that, in fact I decided to create my niche for that
product. So the best way to succeed as a beginner is to select your niche
but not a too narrow niche.
To illustrate a niche that is too narrow let us say you want to sell
information on how to order for cheap laptops. You have a market of
40,000 people interested in your product but you are looking for young
people between the ages of 18-23 that can start up their own laptop
business after they purchase your manual. You may not possibly get much
response for that product.
Now that you know about niche marketing, the next step is keeping your
customers with you.
THE USE OF AUTORESPONDERS
Let’s say you have created a product and you want to start selling, referring
people to a website or blog might only make you have none of their
information because they may not sign up or follow that blog. But if you use
auto responders on the same site you will have a space where you can add
subscription forms that you could entice them to fill. When they fill these
forms and subscribe to your auto responder, you have their names and
email address (100% information).This email address will help you build
what is called your mailing list through an auto responder.
So you have the information of those that visited your site even if he or she
purchases your product or not. The auto responder also helps you to set
up, schedule and send broadcast messages to your prospects. The auto
responders are of different types, some require you to pay while some are
free. Examples of two that are free are listwire and
Sendfree
BROADCAST MESSAGES & SALESLETTER
The auto responders contain a very important feature that allows you to send broadcast messages. A broadcast message in an auto responder is a kind of message sent to all or a specified number of prospects. A broadcast message allows you to customize how the message is to be tagged, if the message is to be sent immediately or scheduled and
allows you to post the same message on your facebook wall and other important features.
A sales letter is what you type in the broadcast message to convince them to visit the blog and purchase the product. The sales letter should contain a link or source where the prospect can contact the info-marketer or the website or blog that does the work of selling the product as if he was there.
MAKING USE OF A WEBSITE OR BLOG
Well, I would tell you to create a blog if you don’t have access to a website. There are many free blogs available to you like blogger and wordpress. The purposes of a blog are:
1. To give your prospect an overview of the product in consideration.
2. To convince the client in the best possible way to purchase your product.
3. To show evidence of the outcome of the information they are going to
purchase.
4. To attract new prospect to your mailing list or auto responder irrespective of whether they purchase your product or not.
5. The main purpose of a blog or website for a particular product is to sell the product as if you were there.
YOUR GREATEST ASSET-THE MAILING LIST
Your greatest asset as Fred Gleeck puts it is the opt-in emails you have. With this, you would continue to have a market where you can sell your product irrespective of time. An auto responder will help you to manage your prospects and their email addresses. Note that you do not need to send a sales letter to prospects continuously but rather periodically because they might unsubscribe from your auto responders.
USING AUTORESPONDERS TO GET THE MAILING LIST
I attached this file you are about to read because it will give you a heads up on
the recent tools you need in information marketing. PLEASE NOTE that you would need to be patient if you are to make money with info-marketing. You wouldn’t be doing too much work though because you only need to get a product or products you want to sell in the form of an eBook (pdf file), create a blog for the product you want to sell (you would need to hype or exaggerate the manual). Even if you don't have a product you can sell other people's manual.
Then start drawing traffic to the site...very simple.
Now when you start drawing traffic to your site there is a probability that some
people must call you and inquire they want to know about your manual or
product. You just have to give them the confidence you are genuine and convince
them to buy it and benefit from it.
Now that you have started building the confidence in you and your product, you
will need to save the mail of people who visit you blog and are interested in your products. That's when the magic of auto responders comes into play. The autoresponder I recommend for you is listwire which is free and easy touse.
Follow these steps to use listwire.com after you have registered
1. Create a subscription form for your site (very easy the site will help you out)
2. Choose 'light box' for your type of subscription form. Where you see 'form redirect url' enter the url of your site. After doing everything necessary, click on prospect>>>subscription form...then you will see the form you just created...then click on 'get code'.
3. Copy the code the site gives you and paste it in the HTML of your site. That is after you must have built a blog through www.blogger.com ,then go to Edit>>>it then show you a box that you can edit what you have on your site. Then click HTML so you can view the html conversion of your site. No need to fear, just paste the code that you have copied from listwwire on anywhere.
4. Finally click on update site, so that when a visitor enters your site he
can enter his name and email there. Therefore this helps you to build a
mailing list and you can continue to send broadcast message to these
email, thereby having a great advantage of selling your product.
To preview an example of having a blog and a subscriber form inside, check
out my site... Globaldynacrib and you will see its very easy.
ADVERTISING TIPS FOR YOUR PRODUCTS AND SERVICES
Advertising works! This is one of the slogans of the big corporations or big companies that have a lot of budget for their products and services. However, if you own a small business like information marketing and have a website for it and you are low on finance, there are free ways to get exposure for your business websites. I am going to give you some ideas on how you can send targeted traffic to your website. I have personally used these ideas and I saw a serious boost in the amount of website visitors to my online businesses.
Use Social Networks
In recent times, social networks are growing and are receiving more visitors than most of the paid and usual advertising medium. One among the popular social media is Facebook.
If you do a little research on Alexa, you will find out that Facebook is the number one most visited website in Nigeria. It is the same in so many other countries around the world. Second to it, Yahoo and Google coming in the third place.
To advertise for free, go to Facebook, create a group, customize your profile
with your business website link, s t a r t i n v i t i n g friends. There is also
provision in facebook to help you actually build an email list of all the
people interested in your business. These subscribers will start receiving follow-ups on your products and services till a sale is closed.
Use Yahoo Answers
If you want to get a lot of targeted website visitors interested in your
services and products, there are certain questions people interested in your
products type online. What you do is find out these questions, make
research and sign up with Yahoo Answers, make a detailed reply to as many
questions as possible and post on Yahoo Answers.
In your answers, let the link to your website be where people are redirected
to get more information to satisfy their curiosity. That way, you will
continue to get targeted website visitors from people interest in your
products for free and most likely you will be able to convert many into
customers.
Use Highly Trafficked Forums
Another free but powerful way to advertise your website is through the use
of Forums. Search for Forums where people who need the products or
services you offer meet. You can easily do that by doing a keyword search on
Google.
When I talk about using Forum marketing, I’m not talking about it the way
Internet marketers use it. You will need a little twist to get people to visit
your info-marketing website.
Here’s what you need to do. Search for the threads where many people are
asking questions relating to your market. If you don’t know the answer, do a
thorough research, and come back to that forum and post your findings. Be
detailed as possible. Leave the link to your signature to be your small
business website.
As more and more people ask similar questions, they will see the answers
you have provided and other forum users will direct new members to your
post. If you can do this every week on at least 5 similar forums , you will
continue to get regular website visitors.
Use Blog Commenting
There are blogs everywhere online and in many niche markets. Locate a
blog in your market that have a high ranking and offer to be a guest writer.
The truth is most blog owners who receive a lot of traffic to their blogs run
out of ideas for articles.
But when guest writers like you approach them, they are likely to accept a
guest post . Each time you make a post giving a valuable article, your
objective is to get website visitors. You can do that by writing a little article
bio at the end of your guest article.
Your readers will seek you out and you will immediately gain the same
importance that the popular blog owner has as you will be associated to
operate on the same level and hence more people will easily subscribe to
your services.
OTHER MARKETING STRATEGIES
1) MARKETING YOUR PRODUCT ON SOCIAL NETWORKING SITES LIKE FACEBOOK, TWITTER AND 2GO
Marketing your product on sites like facebook, twitter and 2go is very similar. You would want to actually sell yourself and your product in the sense that they know you for who you are i.e. an information marketer. These social networking sites can also increase your prospect data bank i.e you have a great opportunity of inviting new prospects. You may create a page or post about your product on groups with heavy traffic or many active members. Your post should be directing them to a blog or website that contains the kind of product you are selling, the bonuses you might be offering, the payment method for the product and lastly but very important the money back guarantee for the product. You might note that you would sell 30% more of a product if you offer a money-back guarantee on it.
2) MARKETING YOUR PRODUCT ON NIGERIAN FORUMS
Marketing your product on forums is another quick and easy way of getting people to know more about you and your products. We all know Nigerian forums are sites where everyone get to yak about anything. INFACT, I consider those sites the easiest way to find or create a niche market. When you know what they want and the possible pricing point (will be explained later) they are willing to pay, you’re likely to sell your product easily and make money every day. However you have to know the right forums to advertise on and their rules and regulations.
3) MARKETING YOUR PRODUCT THROUGH MASS MEDIA
You might print flyers for your product so that people can get access to what they are buying readily. The flyer or poster should be advertising your product very convincingly while taking them to a website where they would be subscribing directly or indirectly to your auto responder. Still the flyer or any advert placement outside the internet should provide details of your products, how they can make money from it and they can purchase the product. That means it must contain more or less a
means of contacting you like your email and phone number.
I promise that you would be receiving orders for your products from places you never expected if you follow these instructions.
YOUR PRODUCT CREATING YOUR PRODUCT
THE PRODUCT you might want to create or develop depends upon you. You first start with what you are interested in and then move on to other broader areas you have tapped knowledge. Though if you do not have a product you might still make a fortune selling other people’s product-called affiliate marketing.
However, you should note that you need to satisfy almost every client who bought your product and not let them feel as if you robbed them of their hard-earned money after buying your products. After the first week of selling my own product ‘The Secret of Football Betting’ I was getting testimonies from clients because they benefited tremendously from the information.
THE PRICING POINT
The pricing point of a product is very important because it is the only means of knowing ‘how much’ your niche is willing to pay for your product. To determine the pricing point of a product, you would need to consider 2 or m0re factors;
1. The product you are selling should be 10% of the profit the prospect will make
after purchase of the product for a certain period of time.
To illustrate, let’s say you want to create a product that can make a prospect N15,000 after purchase, the price of the product should likely range between N1500 and N2000.But if the product is much higher than 10% it is much likely that the product will not sell as much as planned.
2.The pricing point also depends on the total number of units in your niche and total number of units willing to buy your product.
If your niche is relatively small corresponding to a relatively small interest in your product, you may decide to increase the price slightly. Some of you might recall the manual of “HOW TO ORDER FOR CHEAP LAPTOPS FOR N14,000+”.The manual was first sold for N3,500 maybe because the info marketer had a relatively large niche but small interest in this kind of product. Nevertheless, a friend of mine later purchase the same manual for N1000 after the marketer’s niche and the interest in his product grew. Therefore, you might allow the population of your niche to influence the pricing point of your products.
SUCCESS TIPS IN INFO-MARKETING
1. Treat EVERY client as a KING.
2. Think price points, not products, to begin with.
3. Always continue making research and improving your knowledge.
4. There’s nothing wrong in doing something similar, just don’t copy the same content and remember to give credit to whom credit is due.
5. You need to find the right niche.
